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Social Media Listening
One of the greatest benefits of social media participation is the opportunity it gives you to listen. Listen to what “fans” are saying about your business and industry. Listen to customers’ (and...
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SCHA Hosts Social Media Workshop for Hospitals
SCHA’s one-day social media workshop (tweets at #smrev) will no doubt get the social media wheels whirring at many SC hospitals. The morning sessions featured Reed Smith and Ed Bennett, two social...
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SCHA Social Media Workshop – The Afternoon Sessions
There’s more to getting started in social media than hashtags and status updates. There are hard truths that need to be examined. Or buzzkills, as one speaker so eloquently labeled himself. In other...
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The Big List of Smart Hospital Marketing Ideas
Ideas are the lifeblood of what we do. Particularly, smart healthcare marketing ideas that work. My colleagues and I have come across some great ones in the last few months at conferences, in blog...
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Social Media Use in Southeast Hospitals
Social media in healthcare seems to be growing exponentially. Or does it? For starters, let’s look at hospitals in the Southeast. Based on the Hospital Social Network List (last updated July 24), 112...
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Healthcare social media: it’s about location, location, location
One of the biggest trends in healthcare social media is location-based services such as Foursquare, Gowalla, Loopt, Britekite, Google Places for businesses, Google Latitude – and now, Facebook Places....
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Nike+ Unleashes a Data-driven Revolution
I think anyone who actually admits to enjoying running can legitimately call themselves a runner. A few years ago, I would have never called myself a runner. An iPod and Nike+ changed that. Nike+ is a...
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Breaking the Piñata: When is too much information, too much?
Four days, 6 general sessions, 70 break-out workshops, 119 exhibitors, dozens of exchanges during breaks and luncheons with fellow attendees and the SHSMD 2010 conference is complete. Rich with content...
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Raising employee and patient satisfaction with social media.
Use social media to engage your customers! It seems like this is all anyone talks about these days – “the 10 best tricks,” “the three worst pitfalls” and don’t forget to tweet. What if we dropped back...
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CHPRMS General Session Day One: Social Media Best Practices from Chris Boyer
The CHPRMS Fall Conference kicked off with a general session featuring Chris Boyer, Senior Manager for Digital Communications at Inova Health System. Chris is a long-time Tweeter at Twitter healthcare...
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